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Online purchase intentions on the rise in personal care, says Nielsen.
August 27, 2014
By: Christine Esposito
Editor-in-Chief
Online purchase intentions around the world have doubled since 2011 for many durable and entertainment-related categories, according to a new study conducted online by Nielsen. Nearly half of global respondents intend to make an online purchase in the next six months in high-prominence categories including clothing (46%) and airline (48%) and hotel (44%) reservations. So what about the personal care industry? The online market for groceries and other consumable products—while not as strong a...
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